Exhibited our Products in 6 Fairs in Different Markets and Sectors in Just One Month
After 2 years with the pandemic, we have finally reached the times when all sectors are active again. Let’s remember together what we went through in this enjoyable marathon where fatigue and excitement came together this year in our fair adventure.
At the beginning of April, we took our place in the world’s largest food fair, ANUGA FoodTech. At the fair held in Cologne, Germany between 26-29 April 2022, we exhibited DDF 3532 and MAXCLEAN BACTERIA, as well as our machines such as MAXCLEAN 30T and MAXCREAM 10T, which appeal to small and medium-sized businesses in dairy applications. Our MAXCLEAN and MAXCREAM series, which have an important role in increasing our awareness in the dairy sector, attracted great attention from our potential customers with their ability to be delivered as skid units and their distinctive performance features.
We exhibited our products at WATREX EXPO, Egypt’s comprehensive fair in the field of water and wastewater, on May 15-17. We both renewed our communication with existing customers and had the opportunity to introduce HAUS to our new guests at this fair, which was held in the largest country in Africa with high participation.
We took our place at the SMA MEDFOOD fair, which was held in Sfax, Tunisia, between 18 - 22 May in the North Africa region, which is one of our target markets in the olive oil sector, and at ALGEROLIVA fairs, which took place in Algeria between 30 May - 2 June.
We took our place as an exhibition in IFAT, the world’s leading water and wastewater fair, which is held every 2 years in Munich, Germany. At the fair where we exhibited our Turbo Blower EMP 126 model, our DDE 4742 environmental applications decanter centrifuge and SDE 405 screw presses, which are one of the preferred machines in the sector on purification, the information given by our sales teams about the latest trends and innovations in environmental applications was also highly demanded. We gave detailed information about our applications, machines and after-sales services to our visitors, who met HAUS for the first time, at the fair, where our booth design and our Turbo Blower, which we transparently displayed to our visitors, attracted attention with the tube show.
After IFAT, we turn our route to the Aegean coast, to the fertile olive lands. We participated in the 11th OLIVTECH Olive, Olive Oil, Dairy Products, Wine and Technologies Fair with our activities in olive oil, which is our target and strongest market. At the fair, where the intensity after the pandemic was visible, the increasing visitor volume made itself felt for 4 days. We exhibited our boutique facility with our V series separators and decanters, which are the most demanded in the market in olive oil applications. In addition, for the first time this year, our Human Resources unit took part in our booth with special communication activities. Our Human Resources specialists carried out promotional activities about HAUS with various promotional materials to both the students participating in the event and the professionals already involved in the sector. In addition, our candidates were informed about open positions and how they can submit their applications so that they can apply to our job postings through our communication channels. Introductory interviews were also held with active job seekers from various professions in the labor market covering our sector.
In June, we took our place at PROPAK ASIA, one of the industry-leading fairs of East Asia, one of our target markets where our HAUS SEA office is located. Our expert staff in our regional office hosted the visitors at the fair, which took place in Bangkok, Thailand, between 15 -18 June. We took our place in another fair in the water and environment sector, INDOWATER, which was held in Jakarta, Indonesia, on 5 -7 October. We attended ASIA WATER, which was held in Kuala Lumpur, Malaysia, between 7th and 9th December, lastly in the region, with a decanter centrifuge. Our machine, which is in high demand in the water and wastewater sector, received a lot of attention from our potential customers thanks to its product-specific performance and abrasion resistance features.
We were at WETEX, another environmental fair held in Dubai between 27-29 September. At the fair where we exhibited our E series decanter centrifuge, we reinforced our efforts to increase our awareness in the market and our strong references in the relevant market. We had detailed discussions with our potential customers about the high performance and cost optimization of our E series decanter, which differs from its counterparts.
We exhibited our products in two fairs in Italy this year with our company HAUS Italia Srl. We also participated in the ENOLIEXPO fair, one of the important olive oil fairs of the region, which took place on March 10-12 in Bari, where our Italian factory is located. In addition to our V series separator and decanter group, we attracted the attention of the visitors at the fair with our boutique facility. In addition, we participated for the first time in the ECOMONDO fair, which took place in the city of Rimini between November 8 and 11, where the environmental sector took place. ECOMONDO is a very important fair in terms of showing up in our target market and enabling our potential customers to get to know us better. We received very good feedback from the fair where we exhibited our SDE 315 Screw Press, Turbo Blower EMP 124, DDE 3542 Decanter machines, which have the distinctive features of their class in the environmental sector, for 4 days. Turbo Blower EMP124, which offers high technology with its magnetic bearing system, attracted a lot of attention. Our expert team gave detailed information about the sector, products and services to the visitors.
In line with our marketing strategy, we had an intense post-pandemic period with the participation of 16 fairs in 2022 in line with our target markets and sectors. Without slowing down, we prepared our calendar for 2023 and started working imemdiately.
