After 2 years of calm in the world, both fairs and the concept of digitalization continue to ripple our lives like an exciting sailboat race. With IoT, IoB, metaverse advertising, augmented reality, we are following new marketing and advertising ecosystems on the one hand, and carrying out our busy exhibition agenda on the other.
On a global scale, we know from various advertiser perception surveys that the majority of advertising budgets are in a state of stagnation. In this period, it is critical to develop actionable moves and campaigns that resonate effectively with audiences. Especially the advertising campaigns of the exhibition industry & related application series, which we run in parallel with our mailing system, which occupies a considerable place in our exhibition communications, take us to a different place from routine advertising campaigns in terms of simultaneous targeting. We analyze these ad campaigns, which we synchronize during the fair, afterwards and expand our experience and increase our inspiration for our next fair with the reports we generate from metrics such as views, clicks and progress of our target audience.
We exhibited our MAXCLEAN and MAXCREAM milk separators and our DDF Series Food decanter at Dairy Tech, our dairy sector fair held in Russia between January 24-26. We appeal to a wide audience in Russia, one of our target markets in the dairy sector. We received great interest and demand with our fair participation this year.
In February, we participated in the HALIEUTIS fair in Morocco. We had the opportunity to introduce HAUS at the fair organized in the fishing sector.
We can say that March was a month in which we partially focused on food. We conducted two separate fair operations, one for milk and one for olive oil, on similar dates. On March 15 - 18, we participated in ALGEROLIVA, one of the long-standing fairs of the African geography. We exhibited our DDV 4743 decanter, VBA 5013 separator and 7x750 Malaxer at the fair. We encountered a significant interest in our new V series, which offers the lowest possible energy use thanks to its simple drive system. In parallel, between March 16 - 18, we conducted the operation of the IDA Fair, the comprehensive fair of the dairy sector in India, which we regularly attend. We appeared before our visitors with MAXCREAM 10T. Our machine, which is preferred in its class for being deliverable as a skid unit, managed to be one of the machines that attracted attention in the Indian geography.
We opened our Turkey fair season with the Germany-based IFAT EURASIA Fair, one of the most comprehensive fairs in the environmental sector. We exhibited our DDE 4742 decanter, EMP 124 magnetic structure turbo blower and for the first time our Air Bed Blower at the event held at TÜYAP Exhibition Center between April 27-29. Our product (air bed turbo blower), which attracted a lot of attention in terms of air cooling and cooperation with SCADA system, attracted a lot of attention from our guests. We took our place in the fair with the participation of our various departments such as Sales, Service, Product Process, R&D. Our expert team informed our visitors about our products and services. In parallel, we had pleasant conversations with our General Manager in charge of Sales, our Key Customer Manager, our Environmental and Industrial Group Sales Manager and our Product & Process Manager. We shared these short conversations we had for each product with you on all our digital channels. We have already started the operation of IFAT Germany after finishing the fair, which was very productive for us especially in terms of the promotion of our Air Bed Blower.
Spring means olive oil sector fairs for us. We participated in the SIAM Fair in Morocco between May 2-7. We exhibited our DDV 4042 decanter and VBA separator series. During the 6-day fair, we gave information about our V series, talked about our new technologies that offer excellent food hygiene thanks to high quality Duplex and AISI 300 series stainless steel materials and provide 360* support with special equipment.
Subsequently, we were again in an important geography of olive oil on an international scale; we took part in the EXPOLIVA Fair in Spain, which took place between May 10-13. We participated with DDV 6642, one of our large capacities, and our V series, which is in great demand in Spain. We exhibited VBA 5433, also one of the large capacities of the V series. In line with our BTL communication efforts, we took part in the fair, where we gained new contacts as well as our regular customers who visited the fair directly, with our HAUS IBERIA subsidiary company, which we opened this year.
We participated in the WATREX environmental fair held in Egypt between May 15-17. We exhibited our DDE 2342 decanter and held meetings with visitors about the market, sector products and services.
Between June 8 - 11, we participated in MED MAG OLIVA, one of Tunisia's comprehensive fairs. We exhibited our high capacity DDV 6643 decanter and our V series, which attracted great interest in the market. We explained the innovations brought to the sector by VBA 5013, which offers low energy consumption and high separation efficiency.
Subsequently, we took our place at PROPAK ASIA fair held in Thailand between June 14 - 17. We gave detailed information to visitors looking for food processing equipment at the event we attended with our HAUS SEA team.
Throughout the first half of the year, we continued to bring together the latest developments and new trends with end consumers and industry representatives in all sectors in line with our pioneering role in the sector. In the second half, we will meet you mainly in environmental and industrial group fairs. As always, we aim to establish strong commercial collaborations with international trade activities and offer new investment opportunities to our customers.
See you in the second half at the same pace!
